The Bachelor of Arts in User Experience and Game Design is a multidisciplinary degree that combines coursework in user experience design theory, the humanities, and social sciences to equip you with the skills to create meaningful and engaging interactive experiences.
User experience (UX) refers to a user’s interaction with processes, services, or products. With good UX design, the end result should be an experience that is so seamless, useful, and uncomplicated. Imagine downloading an application for the first time and instinctively knowing how to navigate and use it. That’s an example of good UX and user interface (UI) design. Good game design is similar, offering users and players an experience that is fun, intuitive, and engaging.
As a student coming into this program, you will immerse yourself in the creation of both. In the process, you will learn to design and build immersive software such as augmented and virtual reality applications, responsive dashboard interfaces, and other engaging interactive systems and experiences. You will do so by conducting extensive research, evaluation, and user-based testing, creating wireframe documents to visualize your ideas, and finally rapid prototyping and iteration to bring these designs to life.
With such a wide range of design and technical skills in your portfolio, you will be able to pursue a career as a professional designer within the software and game industries, and beyond. Graduates from this program have gone on to become software developers, technical designers, UX designers, and game designers in the following companies:
- gumi Asia
- Procter & Gamble
- ST Engineering
- Ubisoft Singapore
- …and many more!
Students in the BA in User Experience and Game Design program will focus on the following subjects:
As a BA in User Experience and Game Design student, your design courses will cover a diversity of topics including game mechanics, user experience design, user research and testing, and 2D and 3D level design. You’ll also take coursework in cognitive psychology, scripting languages, economics, and communications, as well as a sampling of courses involving math, art, music, and basic computer science as they relate to the work of professional designers. On top of this, you’ll collaborate with your peers — and across disciplines — on a series of trimester- and year-long game projects.
Study Trip — Overseas Immersion Programme
The Overseas Immersion Programme (OIP) is mandatory for students in the BA in User Experience and Game Design program. Students will study for one trimester at DigiPen Institute of Technology’s U.S. campus in Redmond, Washington, attending lectures, labs, and industry seminars. Students will interact with American professors and mentors while experiencing life in a different culture with their overseas peers.